Many prominent keynote speakers charge a lot. Nonetheless, they deliver what is expected of them, usually, with a lot of extras. You will definitely spend for a reliable keynote speaker, but that does not mean you cannot maximize your money’s worth.
Prominent speakers can benefit your organization not just by giving an informative and motivational speech, but by boosting your organization’s morale and improving image and industry relevance. Here are five ways to do it.
1. Make a single speaking engagement a whole series
Even an exemplary keynote speaker can only say much in a limited time. For most businesses, a single speaking engagement only motivates and inspires more than help the employees progress in a specific field. Thus, a series of speaking engagements is more applicable. This is usually done to monitor a step-by-step development of employees and have a formal evaluation as well.
Keynote speakers who will be hired for a series can also cover the topic more extensively, something that cannot be crunched in a matter of a few minutes or hours. This is also a good idea for big organizations with small venues.
2. Commission the speaker for a forum and personal meeting with the audience
Keynote speakers are the center of attention in events because they have opinions and information that matter. Maximize that by encouraging a discussion and interaction with the audience who might have questions, clarifications and objections. For the sake of healthy argument, you can moderate a forum and make use of your keynote speaker’s knowledge by extending the time of his availability.
If you have small attendance, an additional one-on-one session will help them understand the subject matter more. Many speakers also prefer this kind of setup because it allows them to reach the audience easier and more genuinely.
3. Ask for a consultation
A consultation with a keynote speaker is usually covered in his contract. The only difference is that instead of a whole crowd, the consultation will happen with the organizers and institution higher-ups. This is a perfect time to ask for more sensitive issues regarding a certain topic that only the decision makers should know.
Many business organizations do this before the actual speaking engagement as a form of assessment-cum-consultation. Organizers call it “a way to gauge a speaker’s adeptness” with regard to a topic, but now you know better that it is also a way to get free consultation (as if no prior background check has been done to gauge a speaker’s adeptness).
4. Request for the speaker’s speech coverage, outline and main points
If the speaking engagement is a one-time deal only, maximize the content of his speech by requesting for the speech coverage, outline and main points that you can integrate in your own training program and modules. It is rare that a speaker will turn down this request as his job is to impart information and elaborate them to begin with.
After the event, you can transform the notes into handouts to be distributed to the attendees and those who are not able to listen to the speech. This way, you can reinforce what they heard in the event.
5. Get an official statement from the keynote speaker
An official statement from a prominent and well-respected speaker can be used for your organization’s promotion and other marketing efforts. It can be placed in your website as a formal address, in your press releases, in your newsletters and even advertisements. If you are good in fishing compliments, you can even use his own word as a type of endorsement.
There might come a time when a speaker’s statement can be more useful. Save and hold on to it until the right time has come. Just make sure that you ask for permission.